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DSP
Programmatic DOOH Audience Glossary
Demand Side Platform
When it's the time to start Audience Targeting in Programmatic DOOH, there are several names that you will start using in Taggify platform.
Coverage: amount of different and unique people reached by that location in a period of time.
Frequency: Average amount of times that those different and unique persons were in touch with that location in a period of time.
Total Impacts: Unique people times the frequency rate, it's equal to total impacts of a specific location in a period of time, this is also known as OTS or Opportunity to See). This information might vary according the data provider.
Total Universe: Amount of unique persons that are part of selected target or clusters.
Coverage Percentage: Total reached target percentage.
GRP: Gross Rating Point (Total Impacts / Total Universe x 100)
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