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DOOH Advertising Increased 80% in 2021 Q2
OOH Advertising revenue increased 38% and DOOH jumped almost 80% in the second quarter, compared to the previous year, reaching approximately 2 bn, based on figures released by the Out of Home Advertising Association of America, according to their press release.
Ranked in order of OOH spending, the top 10 advertisers in the second quarter were:
- Geico,
- McDonald's,
- Apple,
- Allstate,
- Anheuser-Busch,
- Coca-Cola,
- HBO,
- Universal Pictures,
- Google,
- New York City Department of Health and Mental Hygiene.
For further information, read the article presented in Digital Signage Today.
Photo by John Cameron - Unsplash.
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