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Hong Kong Marketers will increase Programmatic DOOH Budgets
Hong Kong marketers are expected to increase their programmatic out-of-home budgets within the next 18 months as they seek to maximize their investment in outdoor advertising for their brand-led and performance-led campaigns.
Some of the bullets that were discovered in this survey:
- Marketers in Hong Kong, invested more in programmatic OOH in the last 12 months than in any other media channel.
- 76% of all Hong Kong media executives either agree or strongly agree that Programmatic OOH is a clear part of their programmatic and digital strategy.
- 93% of Hong Kong marketers, expect COVID-19 to impact adoption of programmatic OOH in general.
- 81% of Hong Kong marketers planned, bought or placed programmatic DOOH in 2020 due to its flexibility, indicating high level of appreciation for this feature in times of uncertainty.
- 58% of agencies believe that OOH is important for brand-led campaigns.
- 62% of agency executives in Hing Kong want training on the benefits of programmatic OOH advertising to learn more. While both agency and advertiser executives require sector-specific insights for programmatic OOH.
- 41% of Executives in Hong Kong admit they do not fully understand programmatic DOOH and its benefits.
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