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"Rings of Power" reached the streets of Buenos Aires with a programmatic campaign
Series produced by Amazon Prime Video reached the screens of the federal capital with a DOOH campaign of exclusive images for public roads.
Matterkind was the agency in charge of a campaign carried out through Taggify programmatic platform.
The new series, created by the legendary J.R.R. Tolkien, which through eight episodes once again transported fans to Middle Earth, launched a promotion that was seen on iconic midscreens and billboards on the main avenues and busiest points in CABA and Gran Buenos Aires.
Through the DSP features Buying Pace, Timezone and DayParting, they sought to announce the premiere of the weekly episodes and their availability on the Amazon Prime platform.
Outcome
The campaign achieved the objective of advertising at the right times and places and in a dynamic way, reaching a total impact that exceeds 10,000,000 people.
