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Alba paints launched its programmatic campaign "For sure, only Alba" on screens in the City of Buenos Aires
The leading brand of decorative paints in Argentina launched a promotional campaign for "Alba Guarantees" through Taggify's programmatic DOOH platform.
Matterkind was the agency in charge and was shown on the main screens of the national capital.
The important brand looked to promote the premium line of its products. "If you paint and the resulting color, finishing or covering is not what you expected, we will change your paint for free". The campaign was achieved through Taggify's Buying Pace and Timezone DSP features.
Outcome
Alba managed to communicate the targeting about the guarantees and quality of its product, reaching 1,923,988 impacts.
