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Humor to engage the audience

Showing different creatives according time of the day and placement type.

Amazon

Amazon is the most valuable company in the world. One of the main targets is India because of its population. Amazon prime produced a comedy season to engage with Indian market.

Amazon Prime wanted to promote the season 2 of comicstaand and wanted to get attention of specific audiences. They wanted to engage with them using nice touches relating the location and context.

To do that, Pivotroots contacted our local team, Surfboard Digital. Both companies made the strategy to target top Restaurants, Pubs and Bars and show different creatives that helped to engage users.

Outcome

Brand-lift had amazing results, generating recognition and intention to view the season 2.

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