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Campari enhanced its brand reach during November with a pDOOH campaign
The Italian brand advertised its star product, Campari. The campaign for the bitter, multi-herb and fruit-infused aperitif was displayed on key screens in the Province of Buenos Aires.
The drink, created in 1860 by Gaspare Campari, is an internationally renowned brand marketed in more than 190 countries. Its advertising strategy includes media diversification, which generates a complete advertising strategy. In this case, it made use of the Timezone and Dayparting features of Taggify's DSP to have its ad printed from 6:00 p.m. to midnight from Thursday to Sunday.
The renowned drink is an essential cocktail ingredient, used in classic drinks such as the Negroni, Garibaldi and Americano. Therefore, employing the benefits of contextual advertising focused on nighttime hours and close to bars contributes to the positioning of its product. Using
A brand strategy requires multiple channels to be carried out. It is essential to have a presence in the contexts frequented by the brands' target audiences. In this case, Camparí partnered with Xaxis to launch a campaign that achieved presence in different touch points in the buyer Journey.
Outcome
As a result, the campaign carried out in spring achieved reach and presence in its target audience.
