The renowned drink is an essential cocktail ingredient, used in classic drinks such as the Negroni, Garibaldi and Americano. Therefore, employing the benefits of contextual advertising focused on nighttime hours and close to bars contributes to the positioning of its product. Using
A brand strategy requires multiple channels to be carried out. It is essential to have a presence in the contexts frequented by the brands' target audiences. In this case, Camparí partnered with Xaxis to launch a campaign that achieved presence in different touch points in the buyer Journey.