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Promoting Contactless Features with Top Football stars
Messi and Neymar where part of the streets that help de brand to promote its features in copa america context
Agency's strategy was taking advantage of Copa America in one of the most beloved cities for football fans: Buenos Aires.
In this Programmatic Campaign the selected screens were close to Commercial centers and Malls, promoting nearby places to use the card, and also the iconic "Obelisco" to generate awareness. Targeting Men with mid / high incomes in Buenos Aires City. The ads were shown at the right time where these audiences were around the screens.
Outcome
Brand Awareness
