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Nespresso selected main cities in Argentina to launch World Explorations Flavours

Presenting different capsules according the city

Nespresso

Matterkind developed national strategy by picking screens near Nespresso stores

Part of the strategy was launching different creatives for different places. In Buenos Aires, The main image was the Buenos Aires Lungo Capsule. Meanwhile in the rest of cities in Argentina, they launched the complete Variety.

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