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Nespresso selected main cities in Argentina to launch World Explorations Flavours
Presenting different capsules according the city
Matterkind developed national strategy by picking screens near Nespresso stores
Part of the strategy was launching different creatives for different places. In Buenos Aires, The main image was the Buenos Aires Lungo Capsule. Meanwhile in the rest of cities in Argentina, they launched the complete Variety.
Outcome
The campaign has an excellent brand lift. And in-store visits increased by 32%.
