Without the proper technology, is very difficult to buy the right locations in the exact time.

Agency selected the most relevant screens from greater Mexico city which they were closer to starbucks coffee stores. With Taggify platform, they were able to select the rush-hour moments to promote their promos.

Sin la tecnología indicada, es muy difícil comprar la correcta ubicación y el momento exacto para mostrar la pauta.

La Agencia, seleccionó las pantallas más relevantes en las afueras de la ciudad de Mexico que estuvieran cercanas a Starbucks. Con la plataforma de Taggify para la compra programática en Vía Publica Digital, pudimos orientar la compra a los horarios pico para promocionar en esos momentos y generar mayor reach.

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How do we attract nearby drivers?

Showing them happy hour deals at the right time near the coffee stores

Xaxis is the programmatic trading desk of Groupm, the worldwide leader Marketing Company. Starbucks, wanted to communicate their happy hours and get real-impact in their coffe-stores.

Without the proper technology, is very difficult to buy the right locations in the exact time.

Agency selected the most relevant screens from greater Mexico city which they were closer to starbucks coffee stores. With Taggify platform, they were able to select the rush-hour moments to promote their promos.

Outcome

Let's get in touch

Contact us