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Energizer and Booking.com take you to the Caribbean
The leading brand in alkaline batteries with presence in more than 160 countries in the world and Booking.com launched a programmatic DOOH campaign through Taggify.
Matterkind was in charge of the creatives destined to communicate the incredible raffle for discounts on stay and mobility and an all inclusive trip to the Caribbean.
The pioneering brand in the development and production of batteries and flashlights since 1896 and the leading digital travel platform Booking.com, came together to launch a huge promotion. By loading product data on the web, you can participate in a trip to the Caribbean and automatically get a 10% OFF on accommodation and car rental on your next trip. The campaign dedicated to announcing these benefits for its clients could be seen in the interior of Argentina, in the important cities of Mendoza and Rosario. Taggify's programmatic platform supported the needs with DSP Timezone, DayParting and Buying Pace features.
Outcome
Energizer was able to communicate the benefits of their giveaway to their target audience at the right times and places, maximizing reach and investing effectively. In addition, there was an increase in income to the web thanks to the CTA (call to action) of the campaign.
