The important food brand born in the United States more than a century ago, launched an advertising campaign by Matterkind with a focus on World Cup fever. "The only thing left over is taste/passion" was the message spread, reinforcing the concept linked to its unique flavor, its commitment to sustainability and awareness of food waste. For several years, Hellmann's has worked and promoted useful measures and values for conscious consumption and the reduction of damage to the environment as part of its purpose.
The campaign strategy consisted of indoor and outdoor creatives in the City of Buenos Aires and it could be viewed in large formats on public roads during the morning and noon, taking advantage of the high pedestrian and vehicular flow. It was also present at the useful “last minute screens” of the most important shopping malls and shopping centers in the capital. The operation was carried out thanks to Taggify's Timezone, Dayparting and Buying Pace programmatic features that allow speeding up, simplifying processes and saving resources to achieve better results.