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Ladysoft launched "#AyudarnosEsLaRegla" in Peru
Softys, the leading international brand for women's sanitary pads, promoted its products and values with Matterkind and Taggify programmatic DOOH platform in main cities of Peru.
The promotion was displayed on Billboards and large DOOH formats in crowded cities: Arequipa, Chiclayo, Lima, Piura and Trujillo, in strategic locations with high vehicular and pedestrian flow.
The objective was to provide Peruvian women entrepreneurs with a space of visibility that allows them to grow their businesses. Also, it promotes union, empathy and sorority among entrepreneurs in order to more women work together and thus achieve a safe, supportive, free and inclusive life. The creatives developed to communicate the message on the public road were managed through Taggify with the programmatic features of the DSP: Timezone, Buying Pace and DayParting.
Outcome
The brand managed to deliver a message of great social importance for the female targeting from 5 cities in Peru in a dynamic and simultaneous way. It was possible to invest effectively in the coordination of the different moments and spaces of each place.
