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Show engaging ads to women according external context
Programmatic OOH allowed Neutrogena to display the entire Hydro boost portfolio, with specific messages depending on the context
Neutrogena wanted to reach working women from 25 to 40+ from mid to high income level on weekdays. And talk about their journey combined with times of the day and weather context.
Matterkind planned a strategy in which Taggify's forecaster selected the highest density time in which those audiences were around screen area. This information was provided by Scopesi, the OOH company that tracks more than 6000 peoples and extrapolate the information to get total universe. They provide us Hourly audience composition of each screen we have onboard.
The agency was measuring the times the ad was displayed and the amount of impacts they achieved. The campaign had support in Display and Social ads previously seen by the user.
Outcome
The campaign had amazing results: 10,000 ad impressions. 1,500,000 impacts on target (OTS). ARS $0,80 cost per impact.
