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Nido Orgánica launches its new milk formula
The new powdered milk from the prestigious brand Nestlé, announces the arrival of the first organically certified formula in Argentina in a DOOH campaign through Taggify platform.
With Matterkind, this latest launch of baby food formula was displayed on the main screens of the interior cities of the country such as Córdoba, Mendoza and Rosario.
Promoting a marketing strategy based on the slogan "your love, their future", Nido Orgánica and all stages of its production process are certified by the International Agricultural Organization (OIA). This certification implies a true commitment to the environment and animals, due the cows are fed with a diet free of agrochemicals. The regulation protects the soil and water, creating biodiversity and caring for the dairy ecosystem. In addition, organic practices make it possible to respect the natural development of the cows.
This campaign, committed to sustainability and respect for animals, made use of Taggify's programmatic tools, making use of the DSP Timezone, Buying Pace and Dayparting features.
Outcome
Nido Orgánica achieved its intended targeting in the interior of Argentina effectively, making investments and using resources efficiently to enhance results.
