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Cif use street furniture and shoppings totems to promote its BioActive detergent new formula
DSP and Day parting features to reach consumers in time and place.
Matterkind relies again on Taggify's programmatic DOOH platform to launch new Cif product.
Cif promoted the new formula of its well known BioActive detergent with Taggify's programmatic platform through Reprise Digital agency. Using the day parting feature, the agency was able to plan its campaign according to the user journey and locations in the interior of Argentina provinces. The total impressions during August 2022 were 18,475, reaching half a million users.
Outcome
Cif launched its new detergent formula, BioActive, reaching their consumers through audiences in pDOOH. With the possibility of doing day partying they were able to spend in a more efficient way to reach their target.
