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How did HP to sell their laptop stock?
Drove their potential customers to point of sale.
OMD is one of the largest media agencies around the world, part of omnicom group. For HP, they have developed a performance strategy to sell their laptops.
How to persuade potential customers? They needed a hyper-local strategy nearby stores with laptop inventory.
Taggify matched all the available billboards within a radious of 300 meters near the technology stores nation-wide.
Outcome
The campaign had 80,604 ad impressions. 764,694 impacts. In-store visits: +15%