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Peugeot's new brand made an exclusivity in 10 screens by 2 hours
They selected 10 screens located in Buenos Aires iconic Obelisco
Xaxis as part of the Launching strategy surrounded Obelisco monument to discover the new brand
PMP Between brand and providers. The Agency selected 10 screens from different providers to show exclusive ads promoting the brand during 2 hours.
Outcome
The brand achieved an impactful and exclusive communication during 2 hours. Different media providers participated and agency made the programmatic deal 100% automated.
