In order to consolidate and establish Pro Plan as the emblematic brand for optimal and balanced nutrition, Nestlé Purina carried out a campaign promoting its recently renewed image and products that promote the long-term health of dogs and cats. The new formulas, as its slogan indicates, offer advanced nutrition that includes OptiTechnologies, combining high-quality ingredients designed for each pet stage and lifestyle. The different creatives were displayed on all kinds of screens, from digital totems to midscreens and Iconic Billboards of Buenos Aires city and Gran Buenos Aires. It also appear at main cities in the interior of Argentina like Córdoba, Mendoza, Salta and Santa Fe. The realization was carried out thanks to Taggify DSP features that included Buying Pace, Timezone and Dayparting.