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Rajah Spices Launched a pDOOH Campaign in Johanesburg via Taggify
The traditional Rajah Spices, brand and products of the multinational company Unilever and very popular in South Africa, carried out a programmatic campaign to promote the variety of condiments it offers.
PHD was the agency in charge of a creative and studied campaign that they promoted through the Taggify programmatic platform.
Having identified the areas with the highest intended audience, Rajah promoted his spices at meal times to generate user interest. Suggestions for daily dishes and meals with the 7 best Rajah spices were advertised daily.
Outcome
Rajah promoted its traditional spices by reaching its targeting consumers through pDOOH audiences. With the possibility of Day Parting, they were able to invest more efficiently to reach their targeting.
