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Regus launches a multinational pDOOH campaign simultaneously
The global coworking company launched a campaign in the main cities of Argentina and Mexico.
The objective was to promote its workspaces and services in the region and they did so through Taggify programmatic platform.
Midfield was the Agency in charge of these campaigns. In Argentina, the campaign was exhibited during two months on totems and big screens in strategic places such as highways, avenues and shops, achieving an impact on 4.500.000 with a frequence of 4. In Mexico, during the same period and with a frequency of 3, the promotion was carried out on screens located in gyms and sports centers, achieving an impact of 6.300.000 people.
Outcome
The programmatic DOOH campaign managed to reach the target intended by the brand with an impact of over 10.500.000 people between both countries.
