"Shotgun Wedding" is one of the latest releases from Prime Video, the movie and series streaming OTT service belonging to Amazon. With the renowned and award-winning Jennifer Lopez as one of its protagonists, the campaign sought to announce the arrival of the production on the platform during the weeks leading up to its release scheduled for January 27. Creatives could be seen in many formats such as totems, video walls and Iconic Billboards, distributed in streets, pedestrians and shopping circuits. Once launched, the campaign focused on communicating its availability on the streaming platform. The romantic comedy and action film relied on Taggify's features such as Timezone, Buying Pase, and Day Parting to carry out the promotion of the film.