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Tide Detergent Showing Creatives on Rainy Days
Showing Ads only in rainy days
Using weather buying rules to show creative when it's raining.
Starcom the programmatic Media Buying Agency from Publicis, prepared an exclusive campaign for Tide (Ace in Latam) the Laundry Detergent from P&G. The strategy was showing the campaign on Rainy or High Humidity days by selecting the Buying rules using Weather context.
Outcome
Message according context took attraction in walking people.
