The February and March campaigns, carried out in conjunction with Matterkind, were located in strategic areas near schools, subways and kiosks, considering CABA and GBA as their focus. The goal was to reach students and parents, its main audience targets
Their ads were displayed at different times in the morning and afternoon, thanks to Taggify's Dayparting and DSP timezone features. They were regularly updated to maintain freshness and relevance, using a combination of images and text to convey a clear message about the product.