DOOH's successful strategy used by OREO in its new ad campaign with Taggify

Aiming to strategically capture consumer attention, creative and engaging ads were employed in an exciting and novel way, using high-resolution imagery and eye-catching animations. The selected screens focused on areas close to their target audiences: schools, shopping malls, supermarkets and gardens in the Federal Capital and the province of Buenos Aires.

A key to their strategy was the combination of outdoor digital with their social networks. The message was personally addressed to their audience with the call to action (CTA) "identify me", which achieved connection and closeness. In this way, it allowed it to maintain a diversified and related media presence with localized messages.

On the other hand, it used its branding and the characteristic colors of the brand, making the creatives easily identifiable. This is possible thanks to the features offered by outdoor digital displays, such as more vivid and dynamic colors, compared to traditional outdoor advertising.

The more than 100-year-old brand, which offers a wide variety of sweet products, first developed its "Oreo Cookie" by National Biscuit Company (now known as Nabisco) in 1912 at its factory in Chelsea, New York. Oreos are available in over one hundred countries and more than 40 billion cookies are produced each year.

Oreo maintains a multinational marketing plan and, in this campaign run in Argentina, had impressive and successful results. With a total of 26,568 impressions that managed to arouse the interest of a wide audience and convey its message effectively: achieving a number of 8,445,985 impacts, which demonstrates the significant reach of outdoor advertising.