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Crypto wallet company Ripio promoted 5 months in a row always-on campaign with Taggify.
Taggify and BullMetrix to promote Ripio's official website and app for potencial customers
Ripio wallet worked with Taggify programmatic DOOH platform in a two-stage campaign targeting the most important cities of Argentina: Buenos Aires, Rosario, Cordoba, and Mendoza.
Ripio wallet worked with Taggify programmatic platform between December 2021 and April 2022 in a two-stage campaign in the main cities of Argentina: Buenos Aires, Rosario, Córdoba and Mendoza. The first one was oriented to knowing and educating users about Cryptocurrencies and promoting their online operations. In the second stage, the objective was to promote their official app, oriented to potential customers for Android and Apple devices. The strategy was to use Dynamic creatives with different messages. Total impressions during the campaign were of 121,636 and 5,670,496 impacts.
Outcome
The programmatic OOH platform has helped BullMetrix reach their target audience with different dynamic creatives for each stage. With the possibilities offered by the DSP features, they were able to achieve greater efficiency communicating each message at the right moment for their target audience.
