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How do we get attention of Argentineans?
Showing them real-time soccer scores in outdoor screens
Google wanted to generate impact and innovate, communicating their android feature, catching people by showing them their most passionate sport, football.
OMD wanted to show the scores at the right moment of all the matches in significant places.
With Programmatic DSP, we planned the days and hours of all the top 5 teams. Herolens connected Superliga’s score Feed for Top Five teams, to show their match results in real-time on weekends and main scores on weekdays.
Outcome
Google had tremendous results in coverage and reach. Ad Impressions: 25,291 / Impacts: 2,369,464 / Cost per Impact: 0.006
