Google - Dynamic Ads in DOOH
How do we get attention of Argentineans?
- Brand
- Country
- Argentina
- Agency
- OMD
- Features
- 1
Showing them real-time soccer scores in outdoor screens
Google wanted to generate impact and innovate, communicating their android feature, catching people by showing them their most passionate sport, football.
OMD wanted to show the scores at the right moment of all the matches in significant places.
With Programmatic DSP, we planned the days and hours of all the top 5 teams. Herolens connected Superliga’s score Feed for Top Five teams, to show their match results in real-time on weekends and main scores on weekdays.
Google had tremendous results in coverage and reach. Ad Impressions: 25,291 / Impacts: 2,369,464 / Cost per Impact: 0.006
Google - Dynamic Ads in DOOH
Arredo harnessed the power of data in its pDOOH campaign with Taggify
The retail chain specializing in home textiles, furniture, and décor ran a two-month programmatic out-of-home campaign across Argentina.
Bagóvit Solar used Taggify's dynamic creatives (DCO) to stand out with its outdoor advertising
Bagóvit's sunscreen campaign in Buenos Aires utilized Taggify's dynamic creatives and weather data, achieving significant visibility with 684,158 impacts.
Toyota innovated with its new hybrid Yaris Cross using DOOH in partnership with Taggify
Toyota leveraged programmatic DOOH to launch the hybrid Yaris Cross in Buenos Aires, achieving significant visibility and audience engagement.