News
27 articles
How Brands Can Win the World Cup 2026 With Programmatic DOOH
Few events capture global attention like a football World Cup. For several weeks, millions adjust their routines, gather in public spaces, and follow every match. Cities change their rhythm and conversations revolve around a single topic — creating a powerful opportunity for brands to reach audiences through programmatic outdoor advertising.
Programmatic OOH and Digital Media: The Formula to Reach Gen Z
The combination of digital media and programmatic out-of-home advertising (pDOOH) opens up increasingly valuable opportunities for brands to connect with young audiences by strategically integrating the physical and digital contexts. Explore how the omnichannel world of marketing works.
Premium large-format DOOH captures more attention than digital channels
A recent study conducted in London, United Kingdom, reveals that large-format digital formats in outdoor advertising (DOOH) attract up to five times more attention than online digital formats. Discover why premium DOOH formats are revolutionizing advertising.
Taggify Expands Its Coverage in Ecuador
Taggify is adding 40 new digital billboards in the country’s main cities, thanks to a recent partnership with Induvallas, one of the leading players in outdoor advertising in Ecuador.
Digital Out-of-Home Advertising in Retail Media: A Strategic Opportunity for Brands
Out-of-Home in retail media (pDOOH) has become a key tool in marketing strategies. Discover why more and more brands are betting on this channel to maximize their impact and return on investment.
Programmatic OOH drives standardization in outdoor advertising
Programmatic outdoor advertising (pDOOH) is optimizing the way brands manage their campaigns in public spaces. Thanks to its ability to automate processes and develop strategies, this approach has become a key ally for advertisers.
Five myths about programmatic outdoor advertising debunked
Programmatic outdoor advertising is becoming increasingly accessible, customizable, and easy to use thanks to technological developments. However, there are still myths that can limit its usefulness. We debunk five widely held misconceptions today.
“The congress invited us to go beyond the limits of outdoor advertising” — Santiago Mendive
With an outdoor market growing and exceeding 5% in total advertising spend in the world, the World Out-of-Home Global Congress 2024 left us with outstanding highlights. This article reviews the key takeaways from Taggify's CEO and COO, Santiago Mendive, and Julio Chamizo, who were in Hong Kong.
Transform your outdoor advertising: Taggify launches in Honduras with its programmatic platform
The entry of Taggify's DSP platform into the Honduran market provides agencies and brands with the best functionalities for their outdoor advertising. This includes 26 billboards in the cities of Tegucigalpa and San Pedro de Sula.
World Out-of-Home Congress 2024: Taggify will be in Hong Kong
Taggify will participate in the World Out of Home Organization's Global Congress in Hong Kong. Discover the schedule and the OOH industry trends that will guide this 2024 edition!
OOH 2024 Alooh Event in Mexico | Future of Outdoor Advertising
Discover the highlights of Latin America's most influential OOH outdoor advertising event in its 6th edition, with Taggify in the spotlight at Alooh Latam Mexico. Explore the future of the Out-of-Home industry here.
Taggify's programmatic platform arrives in Costa Rica
The DSP platform now makes it possible to launch programmatic outdoor advertising in the Central American country.
Taggify Extends Programmatic Outdoor Advertising to Guatemala
Taggify proudly announces its expansion into Guatemala, opening new horizons for outdoor advertising in Central America.
Taggify Lands in Panama to Innovate Outdoor Programmatic Advertising
Taggify announced its arrival in Panama, opening an exciting new chapter in the world of outdoor advertising in this Central American country.
Taggify Expands Reach in El Salvador with Veo
The partnership with Veo marks the platform's entry into a new Digital out-of-home market and expands its reach into the world of programmatic outdoor advertising.
WOO Hong Kong 2024 Congress: Innovation and Global Connectivity on the OOH Horizon
The WOO Lisbon 2023 global congress was a great success. 524 delegates from across the OOH industry attended the three-day event, and are already planning for next year's event.
From Colombia, EnMedio and MarketMedios join Taggify's platform
The important Digital Communication and Media Marketing companies add an inventory of more than 600 screens in the main cities of Colombia to the programmatic platform, offering greater reach and all the tools and features of Taggify.
Taggify joins ISA Corporativo in Mexico
The leading Mexican outdoor advertising company comes to Taggify with a wide varied inventory of screens. It has presence throughout the country and is already available on the programmatic platform.
Rentable from Mexico joins Taggify's pDOOH platform
The mexican company with more than 26 years offering OOH advertising services and Taggify join in an agreement to add 90 new screens to the platform. The wide availability of formats and sizes are strategically distributed throughout Mexico City. Now, advertisers have a system and programmatic tools that boost results of their advertising campaigns, offering greater creativity, precision and effectiveness, both in their impact and measurement.
The Chilean company Massiva arrives to Taggify
The screen inventory of the Chilean-based company is now available on the programmatic DOOH platform.
Taggify attended the ALOOH 2022 Forum in São Paulo
With more than 400 participants from 18 countries in the region, the Latin American Out of Home Association celebrated the 5th edition of its annual forum returning to face-to-face and Taggify was there.
Taggify expands regional display inventory with the arrival of Global Vía Pública
Global Vía Pública joins the OOH programmatic platform starting this month, expanding the network of screens at a regional scale in Latin America.
Amazon Music Argentina launches with Taggify's pDOOH platform
Amazon, the leading global e-commerce company, launched “Amazon Music Argentina” on May 11th and once again, Matterkind used Taggify's DSP platform to carry out its DOOH campaign.
Taggify adds Grupo Via into the programmatic DOOH platform.
Taggify will start offering more than 350 digital screens from Grupo Via, located in shoppings, subways and supermarkets of Argentina.
A Neuroscience study from OMA reveals the benefits of DOOH / OOH against other channels.
The Outdoor Media Association released a 2 year research study organized by Melbourne's Neuro-insight company, using eye-tracking and brain-imaging technology to analyse brain's neural response when looking at the advertising OOH signs. In this study, collaborated more than 2,000 people, and their responses to over 800 classic and digital signs were recorded.
Out of Home Traffic is Exceeding Pre-Covid Levels
Based on the most recent Covid mobility reports released by the Geopath, not only has traffic recovered from its 2020 COVID lows, but Out of Home traffic is exceeding pre-covid levels, surpassing 2019 travel for the same period.
By 2030, the DOOH will grow by 20bn a year
The global Digital-Out-Of-Home (DOOH) Market size is estimated to be USD 5604.9 million in 2026 from USD 4302.1 million in 2020. The global Digital-Out-Of-Home (DOOH) market size is expected to grow at a CAGR of 6.8% for the next five years.