Amazon Music Argentina launches with Taggify's pDOOH platform
Amazon, the leading global e-commerce company, launched “Amazon Music Argentina” on May 11th and once again, Matterkind used Taggify's DSP platform to carry out its DOOH campaign.
Last update: July 15, 2022
The North American giant arrived in Argentina with a wide catalog of 90 million songs in streaming, of high quality and with thousands of lists designed for the local public. In addition, it provides access to other sound productions such as Podcasts and on-demand stations.
Taggify, the programmatic purchase platform on public space, is in charge of the weekly campaign until the end of the year. Through a creative diffusion in DOOH, mainstream artists of the moment such as Trueno, Tini, Bizarrap, appear week after week on the main screens of Capital Federal. Among them, those chosen in front of the Obelisk of Av. 9 de Julio and Av. Corrientes stand out, where every thursday for an hour exclusively, Amazon promotes its launch with the most transcendental musical premieres. This last week was headed by Tini, Becky G and Anitta in the "Puro Reggaeton" list.
This campaign designed to be renewed week after week, had an impact of 1,120,860 people reached in real time to date. In this way, Taggify has been able to offer powers like Amazon and Matterkind the necessary means and resources to announce nothing less than the beginning of a new stage in the region.