A Metrica-powered DMP for OOH decisions
Connect inventory, H3, POIs, census, traffic, mobility and quality gates to plan, activate and measure campaigns with defensible commercial evidence.
Zone affinity
Traffic
+18%
Vehicles
316k
POIs
124
Flow analysis
Heatmap
Screens, POIs and mobility flows are analyzed together.
9 features
Audience affinity by area and screen
Turn profile, context and location into actionable inventory selectionMetrica ranks H3 areas and screens by target affinity, combining demographics, POIs, mobility, context and source quality to explain why an area deserves budget.
Data coverage and readiness
Show how ready a market is before selling, planning or measuringThe DMP exposes coverage by country, city, polygon or H3, separating real, inferred, missing and operationally blocked signals so every proposal has context.
Mobility flows and territorial context
Understand where audiences come from, where they move and when to reach themMetrica incorporates origin-destination patterns, observed traffic, people estimates and POI context to design campaigns around journey, frequency and timing.
Screen-level OTS and defensible forecast
Move from area flow to opportunity to see, impacts and frequency with visible methodologyThe DMP connects H3 baseline, screen visibility, slot share, capacity, reach and frequency to build forecasts with clear metrics, readiness and limitations.
Data enrichment orchestration
An auditable pipeline to complete territories, detect gaps and improve signal qualityThe DMP uses scope-based enrichment runs, ordered layers, freshness, evidence, blockers and next actions to evolve markets in an operationally controlled way.
Post-campaign measurement and learning loop
Close the loop between planning, exposure, lift and actionable learningThe DMP prepares incremental measurement with exposed/control groups, evidence, data quality and learnings that can feed future campaign planning.
OOH AI-Based Purchase Planning
Efficient Media Planning based on Movement Patterns with AIOur DMP enables efficient purchase planning based on movement patterns and artificial intelligence. These insights allow you to optimize your advertising strategies to reach your target audience in the most effective way.
Clusters Modeling on Demand
Cluster Modeling on DemandBased on geo-referential behavior analysis, our DMP allows the creation of on-demand clusters. This provides precise and customized segmentation tailored to your needs.
DMP 1st & 3rd Data Processing
Data ProcessingWe support data import from CSV, AWS, Excel, or any database. Our DMP can process terabytes of information within minutes, enabling swift integration and usage of 1st party and 3rd party data.