OOH 2024 Alooh Event in Mexico | Future of Outdoor Advertising

Discover the highlights of Latin America's most influential OOH outdoor advertising event in its 6th edition, with Taggify in the spotlight at Alooh Latam Mexico. Explore the future of the Out-of-Home industry here.

Last update: April 22, 2024

Presentations and Advances in Outdoor Advertising

The ALOOH 2024 Between Two Worlds forum in Mexico City, organized by the Latin American Out-of-Home Association, took place April 17-19.

With a wide range of 45 presentations, the main topics addressed were technological advances, industry growth, sustainability, creativity, data and artificial intelligence.

On the other hand, at Taggify, we shared ideas and developments for the industry's future with our CEO, Santiago Mendive, and COO, Julio Chamizo. We shared a conference about the simplification of the programmatic ecosystem in advertising, we provide you with a summary article about it.

Outstanding OOH Sponsorship

We also presented one of the highlights of the event, we were the main sponsors of the virtual interview conducted by Tom Goddard, President of the World Out-of-Home Organization (WOO), with David Wheldon, President of the World Association of Advertisers (WFA).

Collaboration and Innovation in Latam

The Alooh Latam forum has become the most prestigious OOH industry event in the entire region. This is best appreciated with the presentation of the awards, which celebrate the outstanding successes of the international advertising industry at the regional level.

Seeking to improve the creative and technical standards of advertising companies, the organization of this event year after year boosts the industry's sense of collaboration.

To relive the highlights, we invite you to watch the following video.

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