Marketing
2 articles
The State of Out-of-Home Advertising in 2026
The latest global spending report from WOO (World Out of Home Organization) highlights a significant figure: global OOH closed 2025 at $54.2 billion, a 15% increase from the previous year. This marks the fifth consecutive year of growth for the medium, now accounting for 5.1% of total global advertising investment. However, the interesting aspect is not the total itself. It lies in how that total is composed and what still needs to grow in our region. The world is looking at more screens than ever, and LATAM is just beginning.
The First Global Study on pDOOH Spending: Programmatic Outdoor is a USD 1.4 Billion Business
pDOOH generated USD 1.339 billion in 2025, representing 7% of total DOOH spending. Taggify participated in WOO's global study on programmatic outdoor advertising. The World Out of Home Organization (WOO) presented at its Annual Congress in London the first global study on programmatic outdoor advertising spending, independently conducted.