Ala presented Ecolavado: the new liquid soap formula designed for savings and environmental care
- Brand
- Ala
- Country
- Argentina
- Agency
- Matterkind
- Features
- 3
The leading brand dedicated to clothing care and cleaning products launched a programmatic campaign to promote its new dilutable soap formula. This could be seen in the main cities of the provinces of Tucumán, Salta and Jujuy (Argentina).
Matterkind was in charge of the campaign aimed to audiences in the northwest region of the country, carrying it out through the Taggify programmatic platform.
With a renewed formula, Ala offers an improvement in performance and reduction of damage to the environment. The objective of the campaign was to promote "Ecolavado": a dilutable liquid soap with up to 20% savings. In addition, Ala is a brand committed to environmental care, creating its new product with natural cleaning agents and biodegradable ingredients.
Through Taggify's Timezone, Buying Pace and Dayparting DSP features, Ala was able to reach its targeting at the right time and place, investing efficiently and boosting results.
Ala presented Ecolavado: the new liquid soap formula designed for savings and environmental care
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