Matterkind · Ala · Argentina
Ala presented Ecolavado: the new liquid soap formula designed for savings and environmental care
The leading brand dedicated to clothing care and cleaning products launched a programmatic campaign to promote its new dilutable soap formula. This could be seen in the main cities of the provinces of Tucumán, Salta and Jujuy (Argentina).
With a renewed formula, Ala offers an improvement in performance and reduction of damage to the environment. The objective of the campaign was to promote "Ecolavado": a dilutable liquid soap with up to 20% savings. In addition, Ala is a brand committed to environmental care, creating its new product with natural cleaning agents and biodegradable ingredients.