Matterkind · Babysec · Argentina
Babysec promotes an inclusive pDOOH campaign
The brand of diapers and baby items from the multinational company Softy's, announced its products with an inclusive message on screens on public roads in Rosario, Argentina.
Under the belief that "a baby that grows up with love, comfortable and protected, will reach its full potential to then give it to the world and to society", Babysec has promoted an advertising campaign on outdoor screens of the provincial capital. With impressions throughout the day that began from 6 a.m. to 9 p.m., it was displayed on Billboards and Videowalls distributed all over the city of Rosario. The audiovisual spot that includes boys and girls with down syndrome, persuited to convey a message of inclusion and respect that allows naturalizing those differences that generate stereotypes, reinforcing the idea of "solidarity, authentic and free" babies.
The awareness and empathy of the campaign was achieved thanks to the Taggify DSP programmatic tools that included the Timezone, Buying Pace and Dayparting features.