Toyota
- Brand
- Toyota
- Country
- Argentina
- Agency
- Kinesso
- Features
- 4
Toyota needed to introduce its new vehicle in a clear, consistent, and high-frequency way during its launch phase. The challenge was not only to gain visibility, but to build sustained presence across key urban environments, ensuring the message reached the right audience in a relevant and efficient way.
To achieve this, the brand partnered with Kinesso and leveraged programmatic out-of-home buying through Taggify.
Using Taggify’s DSP platform, the campaign was designed by combining strategic coverage, audience targeting, and real-time optimization:
Premium placements and strategic coverage: 21 high-impact screens were activated across formats such as Big LED displays, totems, and premium screens, ensuring strong visibility in key locations across the city.
Geographic and audience targeting: The campaign ran in high-traffic areas including Retiro, Palermo, Belgrano, Obelisco, Puerto Madero, Recoleta, San Nicolás, and Balvanera. Through precise targeting, Toyota effectively reached its core audience at the most relevant moments.
Optimized buying strategy: Media buying was focused on peak hours, when the target audience was most likely to be exposed, optimizing CPM and improving overall campaign efficiency.
Automation and real-time measurement: Through Taggify’s DSP, the campaign was planned, executed, and continuously optimized. Real-time measurement and adjustments allowed for ongoing performance improvements and more efficient results throughout the campaign.
As a result, the brand achieved 1,843,265 impacts, strengthening the positioning of the new model in the Argentine market.
- 1,843,265 impacts
Toyota
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