Monte Rojo presented its healthy snacks in Colombia with Taggify
- Brand
- Monte Rojo
- Country
- Colombia
- Agency
- Vector Foods
- Features
- 3
Monte Rojo faced the challenge of introducing its premium, healthy snack line to the Colombian market, specifically targeting young, health-conscious consumers in Bogota. The goal was to increase brand visibility and engagement in strategic locations where potential customers were likely to make purchasing decisions.
Monte Rojo strategically leveraged Taggify's programmatic DOOH platform to introduce its healthy snack line to the Colombian market. The campaign focused on reaching young, health-conscious consumers in Bogota by using dynamic ad placements in high-traffic areas such as shopping malls and highways. By selecting Big LEDs and Totems formats, the brand ensured maximum visibility and engagement, aligning its creative content with the brand's innovative identity to effectively capture the attention of its target audience.
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Simultaneity and segmentation: The brand chose the Big LEDs and Totems formats available on Taggify's programmatic DSP platform so that its ads were deployed in key locations to impact the young target, also targeted from the programmatic platform.
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Screens in key locations: Monte Rojo selected screens in the most relevant places in Bogota: shopping malls, highways, and malls. In this way, it targeted the proximity of the areas where its target audience was located and where they were more likely to make a purchase.
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Disruptive creatives: in tune with the brand, its creatives conveyed a provocative and innovative identity, using moving creatives with the brand colors, products, and texts that invited passers-by to try the different flavors. The creatives were synthesized under the slogan 'Flavors that conquer', aligning perfectly with the brand's identity and reinforcing its invitation to passers-by to try its different products.
As a result of this international campaign, Taggify helped Monte Rojo reach 43,965 impacts during September. The campaign boosted brand awareness and spread the word about its healthy snacks.
- 43,965 impacts
Monte Rojo presented its healthy snacks in Colombia with Taggify
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