Starcom · Tide · Argentina
Tide - Programmatic OOH - Buying on Rainy Days
Showing Ads only in rainy days
Starcom the programmatic Media Buying Agency from Publicis, prepared an exclusive campaign for Tide (Ace in Latam) the Laundry Detergent from P&G. The strategy was showing the campaign on Rainy or High Humidity days by selecting the Buying rules using Weather context.