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Nike use the traffic on streets to promote its new booties
Dynamic Ads, Buying Rules and Programmatic Audience Selection.
Depending on the time of the day and state of the traffic, animated creatives were appearing.
Nike trusted on PHD agency, part of Omnicom Group, to create a campaign with a clear target, young people in working hours and according the time of the day and transit status (light / moderated / heavy) the creatives and text were changing in different screens.
Outcome
We applied Dynamic Ads (DCO) in Outdoor advertising channel, same as a traditional DSP can do it for Display or Mobile
