Nike - pOOH - Dynamic Ads according Traffic
- Brand
- Nike
- Country
- Argentina
- Agency
- Phd
- Features
- 2
Dynamic Ads, Buying Rules and Programmatic Audience Selection.
Depending on the time of the day and state of the traffic, animated creatives were appearing.
Nike trusted on PHD agency, part of Omnicom Group, to create a campaign with a clear target, young people in working hours and according the time of the day and transit status (light / moderated / heavy) the creatives and text were changing in different screens.
We applied Dynamic Ads (DCO) in Outdoor advertising channel, same as a traditional DSP can do it for Display or Mobile
Nike - pOOH - Dynamic Ads according Traffic
Eukanuba Takes Over the Obelisk in an Exclusive Campaign with Taggify
An hour without competition in an iconic area of Buenos Aires. The brand captured the audience's attention.
Citroën Introduced its New C5 Aircross with Programmatic Outdoor Advertising and Taggify
Citroën leveraged programmatic outdoor advertising to launch the C5 Aircross in Argentina, achieving significant reach and strategic coverage across seven provinces.
How Arredo Used Data to Boost Its pDOOH Campaign with Taggify
The retail chain specializing in home textiles, furniture, and décor ran a two-month programmatic out-of-home campaign across Argentina.