Phd · Nike · Argentina

Nike - pOOH - Dynamic Ads according Traffic

Dynamic Ads, Buying Rules and Programmatic Audience Selection.

Nike promoted their new agile and fast football soccer boots with Dynamic copies that were changing according Hours of the day and Street traffic.

Nike trusted on PHD agency, part of Omnicom Group, to create a campaign with a clear target, young people in working hours and according the time of the day and transit status (light / moderated / heavy) the creatives and text were changing in different screens.

We applied Dynamic Ads (DCO) in Outdoor advertising channel, same as a traditional DSP can do it for Display or Mobile