Author: Taggify Communications Team
Published: March 13, 2026
Last updated: March 13, 2026
Read time: 2 min
We spoke with Alejandro Amaral, Tech Lead of Taggify’s Platform, who shares his insights on how technological innovation drives the evolution of programmatic digital out-of-home (pDOOH) and the key role Taggify´s platform plays in this process.
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Episode 1 — Innovation Through Code: How Technology Drives the Future of Programmatic DOOH
At Taggify, we believe the best way to understand the future of programmatic out-of-home advertising is by listening to those who are building it.
In this series of interviews, different areas of our team share their vision on how technology is transforming the way brands connect with audiences in the physical world.
1. What is your role within Taggify’s development team, and what technical challenges are involved in working on a programmatic platform for out-of-home advertising?
“My role is to lead the development of Taggify’s Platform, ensuring the platform maintains a balance between scalability, performance, and ease of use.
One of the main technical challenges is processing millions of bid requests in real time, taking into account contextual variables such as location, weather, or time of day.
Our goal is for every digital out-of-home impact to be backed by an intelligent, data-driven decision—and for that decision to happen in only a few seconds.”
2. From your experience, how is programmatic transforming the out-of-home advertising ecosystem, and what role does technology play in this evolution?
“Programmatic has completely changed the way brands think about out-of-home advertising. It used to be all about fixed spaces and long-term planning; now we talk about flexibility, optimization, and real-time measurement.
Technology allows a DOOH campaign to respond to external variables, trigger different messages depending on the environment, or integrate with digital performance data.
This makes DOOH a dynamic and measurable medium, combining the visual impact of public spaces with the precision of the digital world.”
3. What technologically distinguishes Taggify from other platforms in the market, and how does it help deliver better results for advertisers and publishers?
“Taggify stands out for its ability to adapt to the context of each campaign and for the way it integrates data.
Our platform enables the activation of dynamic creatives based on weather, traffic, or audience segments. We aim for technology to be a bridge between data and creativity, not a barrier.
This philosophy enables us to deliver more precise results while strengthening relationships between advertisers, agencies, and publishers within the programmatic ecosystem.”
About Taggify
Taggify is a full-stack programmatic advertising platform that connects brands and agencies with thousands of digital screens across Latin America and globally.
Through programmatic technology, it enables planning, activation, and measurement of digital out-of-home (DOOH) campaigns in real-time.
