Year-in-Review: Key Achievements of 2025 and the pDOOH 2026 Trends

Explore Taggify’s milestones in 2025 and the key programmatic DOOH trends for 2026: dynamic creative, personalization, unified measurement, and more.

Last updated: December 19, 2025

Our 2025 Recap and What to Expect from pDOOH in 2026

2025 marked a decisive year for Taggify and for the expansion of programmatic digital out-of-home (pDOOH) advertising across Latin America.

As brands adopt smarter strategies driven by data and contextual signals, pDOOH continues to consolidate itself as a key channel for connecting with audiences in urban environments.

2025 Milestones

1. Regional Expansion in Central and South America

Throughout 2025, we strengthened our presence across South America and Central America, expanding inventory and adding strategically located DOOH screens.

This growth enabled brands to activate regional programmatic campaigns with greater reach, consistency, and precision.

2. More Relevant and High-Impact Campaigns

We launched campaigns powered by dynamic creative, weather-based activations, real-time synchronization and presence in iconic locations across major cities.

These initiatives demonstrated the value of pDOOH as a channel where data, context and creative work together to deliver stronger results.

3. Team Growth and Increased Product Innovation

Our team continued to grow, incorporating specialists in technology, product, analytics, and strategy.

This expansion allowed us to optimize the performance of our DSP, strengthen integrations, and accelerate innovation across the pDOOH ecosystem.

Industry Reflections: How Advertising Evolved in 2025

2025 was marked by channel convergence, rising expectations around unified measurement, and a deeper integration of artificial intelligence across advertising processes.

Consumers increasingly demanded more authentic, relevant, and timely experiences, driving a shift toward campaigns that feel more human, contextual, and less intrusive.

pDOOH Trends That Will Define 2026

1. Artificial Intelligence as a Collaborative Force

In 2026, we will continue to see accelerated growth in the use of artificial intelligence across planning, activation and measurement.

While AI excels at processing large volumes of data, creative teams are increasingly relying on AI-powered tools to support and enhance creative workflows.

We are moving toward a stage where human creativity and artificial intelligence work together. As a result, brands will be able to adjust their messaging with greater dynamism and precision, directly influencing consumer intent.

2. Dynamic, Contextual and Personalized Creative at Scale

Personalization is no longer a differentiator — it is the standard.

Thanks to Dynamic Creative Optimization (DCO), brands can automatically adapt messages based on context and audience, increasing relevance, recall, and performance. These immersive experiences will be at the center of the campaigns that truly stand out in 2026.

3. Connected Experiences: Online and Offline Integration

In 2026, brands will increasingly integrate DOOH with mobile, social and display to create connected, omnichannel experiences.

This approach enhances attribution, strengthens brand recognition, and accompanies users throughout exposure, interaction, and conversion moments.

Looking Ahead: What Will Matter Most in 2026

The advertising landscape continues to evolve rapidly: channels are converging, creativity and data are merging, and technology has shifted from center stage to the silent engine behind every campaign.

In 2026, the brands that will stand out are those that prioritize meaningful growth over pure efficiency, creating connected experiences that move with audiences across every relevant moment.

Closing an Exceptional 2025

As we wrap up 2025, a year marked by challenges and achievements, we would like to thank our partners, advertisers, and the thousands of professionals who continue to build the pDOOH ecosystem alongside us.

We wish you a joyful holiday season and a strong start to 2026 — a year when creativity, data, and technology will continue to transform what brands can achieve.

Watch our 2025 Year-in-Review: