Taggify was present at the XXX outdoor advertising conference
The latest developments in the Digital Out Of Home (DOOH) programmatic sector were addressed during the three-day event held in Santiago de Compostela, Spain.
Last update: June 1, 2023
The annual event includes professionals related to the outdoor advertising fields: advertisers, advertising agencies and media agencies. In this 30th edition, the agenda had, among its main topics, programmatic, focusing on its progress and impact at a global level. On the other hand, work was done on topics such as creativity, innovation, sustainability, data, trends (AI, Geo - Audiences), digitalization and networking.
Taggify representatives who attended were the CEO Santiago Mendive and its co founder COO Julio Chamizo. Both of whom commented on being very pleased with the topics addressed and the growing place Taggify occupies in terms of outdoor advertising (OOH) in Latin America. "These meetings are very enriching because they give us the opportunity to continue improving," said Julio Chamizo.
The first celebration of the event was in 1987 and was based in Marbella. It was known as the Outdoor Advertising Conference organized by AEPE, and was made up of 19 companies. At the end of this 2023 edition, the OOH Lovers awards were presented, showing the recognition acquired over the years. The Grand Prize went to Naturgy, for its campaign the sun at a click, which made it possible to charge mobile devices with solar energy on public roads, in a sustainable way.