WOO Global Congress 2025: Driving outdoor advertising in Latin America

From June 4-6, 2025, Mexico City will host the annual World Out of Home Organization (WOO) Congress, marking the first time this event will be held in Latin America. Find out all about this edition.

Last update: May 9, 2025

Booming outdoor advertising

In keeping with the industry's booming momentum, this congress edition expects more than 600 leaders in the outdoor advertising (OOH) sector from around the world. Media owners, agencies, clients, suppliers, and technology stakeholders will be in attendance. This edition promises to be interactive with multiple workshops for attendees.

Held since 2010, the World Out-of-Home organization event is a magnificent opportunity that will consolidate the Latin American region as an emerging epicenter of innovation and growth during the three-day event.

As a pioneer in programmatic solutions for digital outdoor advertising (DOOH), Taggify is proud to actively participate in this historic event, where Santiago Mendive (CEO) and Julio Chamizo (COO) will attend, representing the company.

A congress focused on Innovation and sustainability

The WOO 2025 Congress will feature keynotes from leading executives from the OOH, DOOH and programmatic prDOOH ecosystem. Who will address topics such as the growth of retail media and its impact on OOH, the focus on sustainability, the development of audience metrics, and the rise of artificial intelligence in the industry.

In addition, the WOO Awards 2025 will be presented, recognizing excellence in leadership, sustainability, technology and creativity in outdoor advertising.

Latin America: Outdoor Advertising Hub 2025

The choice of Mexico City as the congress venue reflects the dynamism and growth of the Latin American market in the OOH sector. Backed by ALOOH, the regional association representing the outdoor advertising industry in Latin America, the event promises to be a turning point for the region.

Taggify is committed to the evolution of outdoor advertising towards a more digital, automated, and sustainable model. Participation in the WOO 2025 Congress reinforces its mission to remain at the forefront of technology to connect brands with audiences in a more effective, simple, and relevant way.