Pivot Roots · Amazon · India

Amazon Prime - Humor Ads in Pubs

Showing different creatives according time of the day and placement type.

Amazon Prime video bet on a Humorous campaign to engage with people in Bars & Pubs from India.

Amazon Prime wanted to promote the season 2 of comicstaand and wanted to get attention of specific audiences. They wanted to engage with them using nice touches relating the location and context.

To do that, Pivotroots contacted our local team, Surfboard Digital. Both companies made the strategy to target top Restaurants, Pubs and Bars and show different creatives that helped to engage users.

Brand-lift had amazing results, generating recognition and intention to view the season 2.