Bajaj / Argentina
Bajaj launches programmatic campaign with Taggify in Argentina
01 / The challenge
What had to be solved
Bajaj wanted to impact its target audience as they rode around town.
02 / The approach
How the strategy was defined
In this long-running, always-on, programmatic outdoor advertising campaign, the brand, partnered with the agency Kinesso, promoted its motorcycle using immersive creative, key locations, and time-specific buys.
03 / The execution
What went live in the physical world
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Strategic locations: by segmenting on subway access screens in the neighborhoods of San Nicolas, Palermo, Recoleta, Monserrat, Belgrano, Retiro, San Telmo, Boedo, Flores, Balvanera and Caballito where its audience was located, the brand was able to effectively impact with its ads in the right places.
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Pacing Buying Rhythm: The campaign leveraged Taggify's programmatic features to buy space at the best-priced times. In this way, Bajaj was able to be more efficient, spending only at the right times.
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Immersive creatives: The creatives used were video-based, boosting interest and increasing visibility to passersby, unleashing the power of programmatic contextual advertising.
04 / The results
What changed with the campaign
As a result of its outdoor campaign, the brand reached 3,5 millions impacts during a six-month campaign, positioning the brand in the consumer's mind with a long-lasting strategy.
Gallery
The campaign, in pictures
Choose a photo to see it in full.
