Carolina Herrera anticipated its urban race in outdoor advertising with Taggify
Carolina Herrera anticipated its urban race with outdoor advertising with Taggify
- Brand
- Carolina Herrera
- Country
- Argentina
- Agency
- Publicis
- Features
- 3
The fragrance brand leveraged the Taggify platform's audience targeting and point-of-interest functionalities to impact its audience.
The fragrance brand leveraged the Taggify platform's audience targeting and point-of-interest functionalities to impact its audience.
The Carolina Herrera “212 Urban Run” is an annual 10-kilometer race organized by the Carolina Herrera fashion and fragrance brand. This event combines sport, style and solidarity, as part of the proceeds go to charitable causes.
Taggify used its network of screens integrated into the DSP programmatic platform located in Palermo, Recoleta and Puerto Madero to set up a circuit of LED formats near the gyms, focusing on strategic points of interest for the brand. In this way, the brand increased not only its participation, but also its consideration.
The most recent edition took place on Saturday, May 11, 2024, starting and finishing at the Plaza Mujeres Argentinas in Puerto Madero. Participants enjoyed a variety of activities and surprises, including gifts from the brand and the chance to participate in a raffle for a trip to New York.
As a result of this campaign, Carolina Herrera achieved 3,262,160 impacts, which increased participation in the competition.
- 3,262,160 impacts
Carolina Herrera anticipated its urban race in outdoor advertising with Taggify
Arredo harnessed the power of data in its pDOOH campaign with Taggify
The retail chain specializing in home textiles, furniture, and décor ran a two-month programmatic out-of-home campaign across Argentina.
Bagóvit Solar used Taggify's dynamic creatives (DCO) to stand out with its outdoor advertising
Bagóvit's sunscreen campaign in Buenos Aires utilized Taggify's dynamic creatives and weather data, achieving significant visibility with 684,158 impacts.
Toyota innovated with its new hybrid Yaris Cross using DOOH in partnership with Taggify
Toyota leveraged programmatic DOOH to launch the hybrid Yaris Cross in Buenos Aires, achieving significant visibility and audience engagement.