Publicis · Clight · Argentina
Clight stands out with its DOOH campaign and content from its users
In this campaign, Clight used dynamic creative thanks to the digital functionalities of Taggify's programmatic platform.
The brand, in combination with the agency Publicis Groupe, used a video to present different content generated by its users in social networks, where they mentioned the brand, its use, and the relationship with its products. The outdoor advertising campaign was carried out on large LEDS screens in Buenos Aires and the Province of Buenos Aires.
Clight, marketed since 1983, offers powdered and bottled low-calorie beverages sold in Argentina and other countries. Its products are known for their low sugar and calorie content and are a healthy alternative to traditional sugary drinks.
In its latest campaign, the brand implemented the hashtag #mimaneradedisfrutarconclight to generate interaction, thus increasing its positioning through social proof generated by its audience. The use of user generated content (user generated content) is one of the most valued strategies in today's marketing, thanks to digital programmatic, it can be transferred to outdoor advertising out of home (ooh); achieving great returns on investment.