CopetrolParaguay

Copetrol employs Taggify's platform to enhance its advertising in Paraguay

Brand: Copetrol
Country: Paraguay
Agency: Lupe
Features: 3

Copetrol aimed to make an impact in strategic locations in Asunción with high foot traffic and daily vehicle flow.

The campaign promoted the raffle of a pickup truck among customers who refueled for a minimum amount of Gs. 150,000 at any Copetrol station. To achieve this, the brand leveraged Taggify’s programmatic capabilities and the expertise of the Lupe agency to ensure an effective campaign execution.

Hyperlocalized Advertising: Taggify's DSP segmented specific locations on the most relevant screens, selected based on their proximity to Copetrol service stations. Thanks to this precise segmentation, the campaign achieved a higher conversion rate in fuel refills, encouraging participation in the raffle.
Dynamic Buying Rhythm: The campaign purchased ad spaces during peak circulation hours, ensuring that ads reached drivers on highways and key city avenues. This strategy guaranteed that the messages were seen at the most relevant moments for the target audience.
Data-Driven Optimization: Thanks to Taggify’s technology, the Lupe agency was able to monitor and adjust the campaign in real-time, enhancing its performance and maximizing results. A detailed analysis of each screen enabled strategy optimization to achieve a greater impact by refining creatives.

As a result of this programmatic strategy, Copetrol achieved over 177,000 impacts, generating an excellent response from the audience. The campaign successfully strengthened the brand’s initiative in the Paraguayan market, proving the effectiveness of programmatic Digital Out-of-Home (pDOOH) advertising in driving engagement and increasing participation in promotions.