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Wild FI · Itau · Paraguay
Itaú launches a programmatic campaign with Taggify in Paraguay
Through Taggify’s DSP, Itaú promoted the opening of new bank accounts by encouraging users to participate in a giveaway for an all-inclusive trip to Punta Cana, combining aspirational messaging with a high-impact strategy.
Partners:
The largest private bank in Brazil trusted Taggify’s programmatic platform to deploy a Digital Out-of-Home advertising campaign for two months in the city of Asunción, Paraguay.
As a result, the campaign achieved 500,177 impacts and strengthened the brand’s positioning in the local market.
THE CHALLENGE
The main objective of the bank was to acquire new customers through an attractive, high-value offer: the chance to win a full trip to Punta Cana.
To execute the campaign, Itaú partnered with the agency Wild Fi and leveraged the programmatic capabilities of Taggify’s DSP platform.
THE SOLUTION
- Data-driven segmentation: Thanks to Taggify's DSP segmentation capabilities, Itaú targeted its campaign at specific audiences based on a medium-high socioeconomic profile, aged 25-55, successfully reaching its target audience at the most relevant moments.
- Dayparting and time-zone configuration: The campaign was activated during the highest traffic hours in Asunción, optimizing ad spend and maximizing message visibility at peak moments of attention.
- High-impact content: The campaign utilized dynamic videos and images of the destination, complemented by QR codes, concise copy, and the brand logo. This approach encouraged immediate action and increased interaction with the ads.
- Hyper-Localized Advertising: The campaign focused on relevant points of interest, using screens that displayed ads near locations offering specific promotions on each day.
Itaú’s campaign successfully increased new customer acquisition and demonstrated the effectiveness of programmatic DOOH as an efficient channel to generate business results and strengthen brand presence.
